It is a description that means almost exactly the opposite of what it seems. "Too big to fail" doesn't mean a financial institution cannot fail, but that it cannot be allowed to do so.
Suppose you are a hedge fund manager, and you have a $100 million hedged position, but you can't trade for 15 seconds because your Internet router goes down. How much could it cost you?
In September, Pfizer agreed to pay $2.3 billion to settle allegations that it illegally promoted its pain-killer Bextra and three other medications by offering doctors speaking fees and subsidized trips to resorts. The settlement was the largest ever levied against a U.S. company.
In this day and age, when people are seemingly available around the clock because of smart phones and our endless appetite for all things online, is anyone ever really "off duty?"
A new paper by Wharton and Stanford researchers argues that when companies weigh whether to go for an ad campaign with a time or a money theme, they should be aware that each evokes strong reactions from consumers.
Suppose you are a hedge fund manager, and you have a $100 million hedged position, but you can't trade for 15 seconds because your Internet router goes down. How much could it cost you?
In September, Pfizer agreed to pay $2.3 billion to settle allegations that it illegally promoted its pain-killer Bextra and three other medications by offering doctors speaking fees and subsidized trips to resorts. The settlement was the largest ever levied against a U.S. company. 
A new paper by Wharton and Stanford researchers argues that when companies weigh whether to go for an ad campaign with a time or a money theme, they should be aware that each evokes strong reactions from consumers.