Content Guidelines

To maintain Penn's brand identity, official Penn web sites should use consistent terminology. All official web sites should follow the content guidelines below:

• email: Use "email" instead of "e-mail; do not hyphenate; lowercase it except at the start of a sentence.
• homepage: Use as one word; lowercase
• online: Use as one word; do not hyphenate.
• World Wide Web: Capitalize when referring to the "World Wide Web."
• webmaster: Use as one word; do not capitalize.
• web site: Use as two words; do not capitalize.
• webcast: Use as one word; do not capitalize
• URL: capitalize. Do not spell out "uniform resource locator".

A printable version of this style guide is available in Adobe PDF format.