• Penn Web Style Guide

Content Guidelines

To maintain Penn's brand identity, official Penn web sites should use consistent terminology. All official web sites should follow the content guidelines below:

The Internet, Web, and email:

  • email: Use "email" instead of "e-mail; do not hyphenate; lowercase it except at the start of a sentence.
  • homepage: Use as one word; lowercase
  • online: Use as one word; do not hyphenate.
  • World Wide Web: Capitalize when referring to the "World Wide Web."
  • webmaster: Use as one word; do not capitalize.
  • web site: Use as two words; do not capitalize.
  • webcast: Use as one word; do not capitalize
  • URL: capitalize. Do not spell out "uniform resource locator".

A printable version of this style guide is available in Adobe PDF format.

References:

Hale, Constance, and Jessie Scanlon. 1999. Wired style: Principles of English usage in the digital age. New York: Broadway Books.