Required Elements

All official University web sites must contain the following elements:

Penn logo (department or school specific, if applicable) on homepage and subsequent pages of their individual sites.

For example: School of Veterinary Medicine logo and the School of Arts and Sciences logo

Do not alter or manipulate the University shield in any way. Inappropriate use of the shield will dilute its effectiveness. Therefore, the University shield may not be redrawn, reconstructed, or modified in any way.

A link back to the Penn homepage (http://www.upenn.edu) in the homepage of their individual sites. The link should be easy for users to find and in a font size that is clearly visible.

Recommended versions:

Footer logo and link

When the link back to the Penn homepage is in the footer, the recommended version includes the Penn logo and a clear link back to the homepage that says something like "Visit the Penn web site" or "Penn's Homepage".

For example:

Toolbar link

A link to the Penn homepage may be incorporated in the toolbar of the template versions provided in this style guide.

Required Elements

Penn logo (department or school specific, if applicable) on homepage and subsequent pages of their individual sites.

Do not alter or manipulate the University shield in any way. Inappropriate use of the shield will dilute its effectiveness. Therefore, the University shield may not be redrawn, reconstructed, or modified in any way.

A link back to the Penn homepage (http://www.upenn.edu) in the homepage of their individual sites. The link should be easy for users to find and in a font size that is clearly visible.