The logos on this page are the primary graphic elements of The University of Pennsylvania identification program.

Full Penn logo in blue and red

Use is authorized only for members of the University community in applications supporting the University's mission. The University reserves the right to deny permission for uses it deems injurious to the interests of the University or members of its community. These images must be used according to the official guidelines (available through Print and Interactive Communications Website.

The EPS versions should be used in print publications and the GIF versions should be used online (at the size in which they appear on this page).

More detailed information on Penn logo guidelines is available in the Logo Style Guide available through the Print and Interactive Communications Website.

Please use the official renditions of the Penn logo below and do not distort or manipulate the logo in any way.

Specific design recommendations for using the Penn logo

Examples of correct usage of the Penn logo

Please use the logo variation with the dark colored text if you using a white background,

Penn Mark graphic

Please use the logo variation with the white text if you using a colored background.

Penn Mark with white letters

 

Downloading the EPS version of the Penn logo

The high resolution EPS (Encapsulated PostScript) format files can be resized without losing any detail. To download the EPS version of a graphic from this page to your desktop, click on the link for the particular EPS that you'd like to download. You will then be prompted to input your PennKey Username and Password. A dialog box will then appear allowing you to save the graphic as a “zip” file to your desktop.You will then need to open the “zip” file using either WinZip or StuffIt.

Downloading the GIF version of the Penn logo

To download the GIF version of a graphic from this page to your desktop, click on the graphic with your mouse, hold down or right-click until a pop-up menu appears, and select the “Save this image as...” option. A dialog box will appear allowing you to save the graphic to your desktop.

Note: You should use the GIF versions of the logo graphics at the size they are shown here. Resizing will hinder legibility and obscure the image. If you need to resize a logo, please use the EPS version.

Logos available for download

Please note that your PennKey ID and password will be required to download any of the Penn logos.

Penn Mark with Shield and University Logotype

Full Penn logo

EPS
width=3.705" height=1.208", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_fulllogo.eps.zip

GIF
width=267 height=88 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_fulllogo.gif

Full Penn logo with white letters and transparent background

Please note that this logo has a transparent background. The blue background appears here to enable you to see the white text.

EPS
width=3.705" height=1.208", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_fulllogo_whtlett.eps.zip

GIF
width=267 height=88 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_fulllogo_whtlett_trans.gif

Full Penn logo in black

EPS
width=3.704" height=1.204", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_fulllogo_black.eps.zip

GIF
width=267 height=87 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_fulllogo_black.gif

Full Penn logo with white text and black background

EPS
width=4.429" height=1.888", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_fulllogo_reverse.eps.zip

GIF
width=320 height=137 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_fulllogo_reverse.gif

 

Penn Logo with Shield

Penn logo with shield in blue and red

EPS
width=4.296" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_logo_noname.eps.zip

GIF
width=310 height=86 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_logo_noname.gif


Penn logo with shield with transparent background

Please note that this logo has a transparent background. The blue background appears here to enable you to see the white text.

EPS
width=4.31" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_logo_noname_white.eps.zip

GIF
width=310 height=86 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_logo_noname_white.gif

Penn logo with shield in black

EPS
width=4.296" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_logo_noname_black.eps.zip

GIF
width=310 height=86 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_logo_noname_black.gif

Penn logo with shield in blue

EPS
width=4.296" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/zip/penn_logo_noname_288.eps.zip

GIF
width=310 height=86 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_logo_noname_288.gif

Penn logo with shield in reverse

EPS
width=3.687" height=1.185", scalable
location: https://secure.www.upenn.edu/webservices/logos/penn_logo_noname_rev.eps.zip

GIF
width=348 height=132 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/penn_logo_noname_reversed.gif

 

University of Pennsylvania Logotype

Blue University of Pennsylvania Logotype

EPS
width=3.809" height=0.269", scalable
location: https://secure.www.upenn.edu/webservices/logos/logotype_288.eps.zip

GIF
width=275 height=20 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/logotype_288.gif

Black University of Pennsylvania Logotype

EPS
width=3.809" height=0.269", scalable
location: https://secure.www.upenn.edu/webservices/logos/logotype_black.eps.zip

GIF
width=275 height=20 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/logotype_black.gif

White University of Pennsylvania Logotype

EPS
width=4.478" height=1.02", scalable
location: https://secure.www.upenn.edu/webservices/logos/logotype_white.eps.zip

GIF
width=323 height=74 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/logotype_white.gif

 

University of Pennsylvania Shield

Penn Shields

In addition to the logos shown above, the University also has a traditional symbol -- the Shield or Coat of Arms -- and an official seal. Questions about use of the official seal should be directed the Office of the Secretary. The purpose of the Shield is primarily decorative, and may be used for those occasions when the logo is deemed inappropriate. It is also a way to identify the University as part of the "Ivy League." The University of Pennsylvania Shield is available in two forms: a single-color version and a two-color version.

The University of Pennsylvania Shield may be used by itself for those occasions when the logo is inappropriate. It is also a way to identify Penn as part of the “Ivy League.” The Shield is available with or without the banner -- which bears the Latin motto Leges Sine Moribus Vanae, "Laws without morals are useless."

Inappropriate uses of the Shield will dilute the effectiveness of the program. Therefore, the University of Pennsylvania Shield may not be redrawn, reconstructed, or modified in any way.

Penn Shield

EPS
width=1.059" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/shield.black.eps.zip

GIF
width=77 height=87 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/shield.black.gif

Penn Shield

EPS
width=1.059" height=1.186", scalable
location: https://secure.www.upenn.edu/webservices/logos/shield.color.eps.zip

GIF
width=77 height=87 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/shield.color.gif

 

University of Pennsylvania Shield with Banner

The banner bears the Latin motto Leges Sine Moribus Vanae, "Laws without morals are useless." The Shield with banner should not be combined with either the Penn Mark or the University logotype.

Shield with banner

EPS
width=1.567" height=1.347", scalable
location: https://secure.www.upenn.edu/webservices/logos/shield.bl.solid.eps.zip

GIF
width=113 height=97 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/shield.bl.solid.gif

Shield with banner

EPS
width=1.567" height=1.347", scalable
location: https://secure.www.upenn.edu/webservices/logos/shield.two-color.eps.zip

GIF
width=113 height=98 resolution=72dpi
format: GIF 89a
location: http://www.upenn.edu/webservices/images/logos/shield.two-color.gif

 

UPHS logos

UPHS logos are available through http://www.uphs.upenn.edu/branding/logos/