Web Style Guide

This style guide applies only to official University pages. Official University pages are defined as web pages on a University web server that have been created by the University, its schools, departments, or other administrative offices. It does not apply to web pages created by individuals, such as students or faculty members.

logos & branding

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color & typography

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web accessibility

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The central Penn homepage was redesigned and launched the spring of 2015 in order to better reflect the Penn of today. The standards and guidelines listed in this style guide reflect the changes in the redesigned central Penn web pages. While these templates reflect the new design, please note that the official Penn colors and logos have not changed.

Every Penn website contributes to the user's perception of the University. When a user visits the Penn web, they take away with them an impression of the University and its departments. To ensure a unified web presence, official pages of the Penn web should be visually related in order to help promote usability and to reinforce Penn's brand identity.

As part of our branding strategy it is expected that all "high-level" or "cross-university" administrative offices will utilize the central University web identity in order to provide consistency of look and image for the University.

If you choose not to utilize this identity, elements of the style guide, such as color and font standards, may be adopted for use in your design.

Please contact University Communications at ucomms-web@lists.upenn.edu in the early stages of redesigning your site.