Logo & Branding Standards

The University of Pennsylvania has been synonymous with excellence for well over 250 years.

logos & branding

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color & typography

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The Penn logo and University shield are graphic manifestations of our tradition and reputation. They are an integral component of the overarching Penn experience and are as central to the University as College Hall, Locust Walk, or Ben Franklin. These symbols play an important role in promoting the Penn brand and as such, it is important that the logo not be physically altered. With the reputation of the University in mind, we have devised a few, simple, easy-to-follow rules regarding logo usage.

Please always use the official renditions of the Penn logo and replace any older iterations of the University logo where they exist. Abiding by these standards will ensure a unified, professional appearance across all communications mediums. We encourage all those who use the logo to read through the style guide pages and if you have any questions please do not hesitate to contact ucomms-web@lists.upenn.edu.

Use of the University insignia (seal) is regulated by the Office of the Secretary with assistance from the Office of University Communications. Questions regarding use of the Penn seal should be directed to the Office of the Secretary.

The Penn Brand

The Penn logos are the primary graphic elements of the University branding program. Consistent application and precise production of the logos will identify and reinforce public awareness of the University, its schools, departments, and other areas. When the logos are used properly with the other elements of the branding program, a unique and effective visual style can be established. The logos and their treatment described in the following pages are the official Penn logo and the official logotype.

Colors used in the Penn logo

Red and blue are the traditional colors for the University of Pennsylvania. They are as important to the identification program as the logos. To ensure consistency, the University has chosen PMS 201 red and PMS 288 blue as its official colors. The application of these specific colors will create a strong and consistent identity for the University. The logo can be used in black & white or Penn blue, but no other color is acceptable. Additional information on the Penn Logos and their use in print stationery and advertising can be found in the Penn Logo Style Guide.

The logo elements are available on the Penn Web in both print-quality EPS (Encapsulated PostScript) and Web-ready PNG versions. To ensure that the EPS versions are used only by members of the University or authorized agencies working on behalf of the University, it is necessary to use a PennKey ID and password to access the logos.

Logo Style Guide

A style guide demonstrating correct usages as well as logo specifications is available from the Print and Interactive Communications Website, operated by the Division of Business Services for download (in Adobe PDF format) at https://cms.business-services.upenn.edu/publications/images/stories/brandingstandardlogostyleguide060111.pdf

penn logo Style Guide

Available for Download

If you do not have a PennKey and password, but have a legitimate need to access the logos, please contact:

Lucy Casalena
Strategic Sourcing Manager, Print and Interactive Communications
Penn Purchasing Services

Referring to the University in Editorial Content

First use: University of Pennsylvania

Second use: Penn is the registered mark of the University and is used on stationery, web pages and as the primary substitute for using the full University name in publications and other external communications. In selected instances, it is also permissible to use “UPenn”, particularly when referring to Penn in foreign countries, where UPenn is often the more common recognition, or in situations where it may help to distinguish Penn from other universities within the Commonwealth of Pennsylvania. Questions concerning the usage of “UPenn” can be directed to University Communications.