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The Gamification Toolkit
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The Gamification Toolkit
Dynamics, Mechanics, and Components for the Win

Kevin Werbach and Dan Hunter

50 pages | 5 1/2 x 8 1/2
Ebook editions are available from selected online vendors
A volume in the series Wharton School Press

Take your gamification efforts to the next level

When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera.

Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first "Iron Prof" for his gamification research. He co-led the review of the Federal Communications Commission for the Obama Administration's presidential transition team and served as an expert adviser to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, an influential executive technology conference. Werbach was previously the editor of Release 1.0, Esther Dyson's Monthly Report, and served as Counsel for New Technology Policy at the FCC in the Clinton administration, where he helped develop the US government's internet and ecommerce policies. Follow him on Twitter at @kwerb.

Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is the Foundation Dean of Swinburne Law School in Australia. He previously taught law at The Wharton School, the University of Melbourne, and Cambridge University. He regularly publishes on issues dealing with the intersection of computers and law, including articles dealing with the regulation of virtual worlds and video games, as well as high-technology aspects of intellectual property. He was one of the first scholars to examine the social significance of massively multiplayer online games, and cofounded the scholarly blog Terra Nova ( This is his fifth book.

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