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Selling the American Way

Selling the American Way documents how U.S. officials defined and defended the "American Way of Life" in a quest to promote democratic capitalism and discredit communism, but faced great difficulties in reconciling their symbolic America with the complex political, economic, and strategic realities of the Cold War.

Selling the American Way
U.S. Propaganda and the Cold War

Laura A. Belmonte

2008 | 272 pages | Cloth $47.50 | Paper $24.95
American History
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Table of Contents

List of Abbreviations

Chapter 1: The Truman Years
Chapter 2: The Eisenhower Years
Chapter 3: Defining Democracy: Images of the American Political System
Chapter 4: Selling Capitalism: Images of the Economy, Labor, and Consumerism
Chapter 5: "The Red Target Is Your Home": Images of Gender and the Family
Chapter 6: "A Lynching Should Be Reported Without Comment": Images of Race Relations
Conclusion: The Costs and Limits of Selling "America"


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